UofL renaming Cardinal Stadium, removing Schnatter name from Center for Free Enterprise

UofL renaming Cardinal Stadium, removing Schnatter name from Center for Free Enterprise

On Wednesday, Papa John's founder John Schnatter quit his chairman of the board role after it was reported that he used the N-word during a conference call in May.

The decision came Thursday morning by AMB Sports & Entertainment which owns the teams and oversees the operations at Mercedes-Benz Stadium. The marketing agency proceeded to drop Papa John's as a client, even at significant financial cost, according to Forbes.

Papa John's has a license agreement with Schnatter "related to the use of certain intellectual property related to his name, likeness and image, our business and brand may be harmed if Mr. Schnatter's services were not available to the Company or the reputation of Mr. Schnatter were negatively impacted, including by social media or otherwise", it said in 2017 annual filing. The Kansas City Royals also stepped away from Papa John's, as did the Miami Marlins and Tampa Bay Rays. During the call, Schnatter was asked how he would separate himself from racist groups online.

The naming rights deal for the football stadium is unique, because the school's deal is with Schnatter, not the Papa John's brand.

Schnatter subsequently said he would resign as chairman and issued a statement of apology acknowledging the use of "inappropriate and hurtful" language. Schnatter attended Louisville, was a major donor to the school and was a member of the school's Board of Trustees until he resigned from it on Wednesday.

Schnatter used the offensive term while undergoing training on how to avoid future PR disasters with media agency Laundry Service, after he a year ago controversially blamed NFL national anthem protests for his company's sagging pizza sales.

Schnatter has always been the face of the brand, appearing on pizza boxes and in TV ads for the chain.

Schnatter finally slips and says the N-word out loud.; 2.

"I said it, and it's wrong", he said.

Starbucks also recently fired a store employee for insensitivity, and earlier this year closed thousands of US stores for an afternoon to give employees anti-racial bias training after an uproar over two black men being arrested while waiting for a meeting. As of 1:05 p.m. Friday, Papa John's shares are $54.31, up more than 1 percent since the start of the day. For the first three months of this year, the chain said a key sales figure fell 5.3 percent in North America.

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